Concept    -    Strategy    -    Product Innovation

Toolkit: Photoshop, Illustrator, InVision, Sketch

 

 

My Role: I collaborated with my team on the concept, research and strategy.
I created the onboarding flow, user personas, and calendar tagging feature. 

Fitbit Mind seamlessly integrates Fitbit's capabilities with Google Calendar to help reduce students' stress levels.

JUMP AHEAD

THE QUICK PITCH

After learning that the data gathered by smart watches can also be used to analyze stress and anxiety levels, we created a new feature for Fitbit. Fitbit Mind reinterprets existing physiological data and comes up with individualized coping mechanisms to help stressed college students.

 

BRAND OPPORTUNITY

With Google recently acquiring Fitbit, integrating the two brands with one another is a natural next step. 

THE PROBLEM

Fitbit was one of the first fitness trackers to garner mainstream attention.
Now it risks being lost in a category it helped create.

THE SOLUTION

Reinterpret Fitbit's data along with Google Calendar's existing capabilities to create a new feature that tackles mental health and wellbeing in college students.

WHY MENTAL HEALTH?

Mental health is a completely new frontier in the smart watch category despite 87% of adults believing that it's just as important as physical health.

WHY COLLEGE STUDENTS?

63% of college students in the U.S. experienced overwhelming anxiety in the past year. 

 

INTRODUCING

A new Fitbit feature that creates individualized coping mechanisms for college students suffering from stress and anxiety. 

By reinterpreting the heart rate and breathing data that Fitbit already collects, Fitbit Mind tracks when students are stressed and can suggest activities to help alleviate their stress.

THE FEATURES

ANALYZES

STRESS LEVELS

CONNECTS

TO SPOTIFY TO RECOMMEND CALMING MUSIC

MONITORS SCREEN TIME

CREATES TAGS WITH
GOOGLE CALENDAR TO HELP FORECAST STRESSFUL ACTIVITIES

SUGGESTS
CALMING WALKS TO COUNTERACT BUSY SCHEDULES

 

HOW THE FEATURES SOLVE FOR STUDENTS' UNIQUE NEEDS

 

THE FUTURE OF FITBIT MIND

College students aren't the only ones struggling with anxiety and stress. While launching in the college market is the ideal jumping off point, Fitbit Mind can easily extend beyond campus and into the lives of anyone who wants additional insight and assistance with their stress and anxiety.

CHECK OUT THE CASE STUDY VIDEO!

 

THE PROCESS

 

Revisiting Freshman Year

In order to figure out the needs of college freshman students, it was important to organize all the activities and events that they would come across during college. For our ideation session, we chose to focus on the first semester of freshman year, a time when the most significant amount of stress-inducing events occur.

We then took all the events and categorized them into 5 different categories: Accountability, Social, Acclimation, Internal/Personal, and Academic. By categorizing the events we were able to zoom out a little bit to figure out possible ways to mitigate the stress factors.

Feature Considerations

We came up with many different ways to use Fitbit's existing functions to alleviate stress, as well as brand new features that could be added on to Fitbit using existing technology.

We took the most feasible features
and organized them into three different categories to further narrow down our final idea.

Use Cases

To further validate the need for the six new features we chose to incorporate, we came up with three students with very different, unique stresses and tried to figure our how our new product features could lessen their anxiety.

These three students were the inspiration behind our final user personas.

Onboarding

We thought the simplest way to initially organize all our features would be through a detailed onboarding in Fitbit's existing app. The onboarding process helped us further narrow down the features we wanted to incorporate in our final idea.

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TEAM

Michelle Lee - Strategy

Michelle McGuire - Strategy

Jan Junloy - Art Direction 

Daniel Huffine - Experience Design